Visual identity
Logo and visual identity
The official versions of the Tom's Craft badge for partners, printers and posts. Download the vector and use it without alterations.
Downloads
The badge comes in a dark version for light grounds and a light one for dark grounds. SVG and PDF are vectors for print and engraving, the PNG with a transparent background is for quick use on screen.
Download everything(ZIP, 6 files)
Colours
The badge is one colour. The site's colours around it: deep warm black, cream paper, brass as the accent and resin green as the glow.
Ink
Dark theme ground and the badge colour
#1F1B19
Paper
Light theme ground
#F8F5EF
Brass
Accents, buttons and labels
#E5C079
Resin
Glow and availability marks
#5FB8A0
How to use it
- Leave clear space around the badge at least the height of the Tom's Craft lettering.
- Put the dark version on light grounds and the light one on dark grounds.
- On a photograph use the light version, on a calm, dark enough part of the image.
- For print and engraving use the vector (SVG or PDF); the smallest badge diameter is 20 mm in print and 48 pixels on screen.
What not to do
- Do not change the colours or recolour the badge.
- Do not stretch or squeeze the badge; scale height and width together.
- Do not add a shadow, outline, gradient or frame.
- Do not take the lettering out of the saw-blade ring or retype it in another font; the lettering is a drawing.
For questions about using the badge, get in touch on +387 65 348 411 · @toms.craft